Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations and behaviors of customers while designing a marketing strategy. It’s the process of understanding what factors affect an individual’s purchase decision. All managers must […]
Consumer Behavior is a Science Read More »
I’m from the generation that grew up with print media; people bought items they saw in magazine ads, on television or through glitzy ad campaigns. Boy, how times have changed. I owned an ad agency a couple of decades ago. Advertising was expensive and businesses needed agencies to navigate the milieu. Today’s social media has
Influencer Marketing Read More »
Imagine an insulating material that can withstand so much heat it can be painted on an egg, blowtorched for five minutes then revealed to be raw and cold to the touch on your bare hand. Imagine a paint that could withstand a laser blast of 10,000 degrees to no effect? A product so incredible NASA
Starlite – Worst Start-up in History Read More »
I’m a big fan of disruptive technologies. I’m very excited when I find enterprising entrepreneurs who have developed an innovative and better way of doing things. To me, it seems logical to disrupt the freight industry, the auto industry (Tesla), and the entertainment industry (Netflix) but when it comes biotechnology and the food I put
GMO Food Continues to Disrupt Our Diet Read More »
Much has been spoken about how to make money, how to find customers, how to make conversions on your marketing material or how to manage your business effectively. Does anyone actually advise small business owners on how to deal with the running of a business on a personal level? I see people making milestones of
7 Ways to Keep You Happy in Your Startup Read More »
A lot of my contemporaries still don’t get Twitter and other Social Media, heck some of them still struggle with email. It’s a sad state of affairs but then I have always been an early adopter and slightly ahead of my friends on anything Internet-related. Twitter, after all, is simply a one-to-one communications platform built
Is Twitter Still Relevant for Business – You Bet! Read More »