Consumer Behavior is a Science

Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations and behaviors of customers while designing a marketing strategy. It’s the process of understanding what factors affect an individual’s purchase decision. All managers must […]

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Influencer Marketing

I’m from the generation that grew up with print media; people bought items they saw in magazine ads, on television or through glitzy ad campaigns. Boy, how times have changed.  I owned an ad agency a couple of decades ago. Advertising was expensive and businesses needed agencies to navigate the milieu. Today’s social media has

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