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Is Hospital Care Screwed in Kelowna
Two of my dearest friends had what most people say was a horrendous hospital experience. To say it was an ’experience’ is an understatement, all this from what is considered a premier hospital in British...
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A Global Resource Shortage We Can’t Ignore!
As the economic crisis deepens, world conflict expands and after covid has scarred the world forever everyone is trying to hedge their bets to maintain their financial assets.  My wife wanted to divest...
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Consumer Behavior is a Science
Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations...
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Influencer Marketing
I’m from the generation that grew up with print media; people bought items they saw in magazine ads, on television or through glitzy ad campaigns. Boy, how times have changed.  I owned an ad agency a couple...
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