All of you entrepreneurs out there who are eternal optimists, please stand up. As you start your business do you find yourself believing all the sales guys, trusting every supplier and having a partner with whom you would place your life in his hands? Phew – Be Careful! It’s funny because most partnerships don’t have […]
Things to Consider When Dissolving A Partnership Read More »
So your once little startup is beginning to grow, but it’s starting to show some cracks. It’s getting to the point where you need someone besides you to manage the books. It’s getting to the point where you need to find more people because you are bursting at the seams. What do you do to
6 Ways to Keep the Startup Feeling Going Read More »
I recently attended an Angel investors group in Vancouver. It’s fascinating to hang out with a bunch of zillionaires for the day and listen to startup pitchers trying to wrestle money from them. The Keuretsu Forum is based in Seattle and with over 2500 accredited investors is the largest investor network in the world. The
6 Mistakes Startup Founders Make When Asking for Investor Money Read More »
A prospective client asked me to sign a Non Disclosure Agreement (NDA) the other day before we began working together. After agreeing to sign his document, I was promptly shown a boilerplate template of an NDA that the guy had downloaded from the Internet. I had to laugh inside because I always tell my clients
NDA’s, Non Disclosure Agreements are Scary Read More »
As the economic crisis deepens, world conflict expands and after covid has scarred the world forever everyone is trying to hedge their bets to maintain their financial assets. My wife wanted to divest us of our mutual funds in favor of gold or silver bullion. I have no idea how to buy a case of
A Global Resource Shortage We Can’t Ignore! Read More »
Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations and behaviors of customers while designing a marketing strategy. It’s the process of understanding what factors affect an individual’s purchase decision. All managers must
Consumer Behavior is a Science Read More »