Consumer Behavior is a Science

Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations and behaviors of customers while designing a marketing strategy. It’s the process of understanding what factors affect an individual’s purchase decision. All managers must …

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A 2022 Bizzo Rant

A 2022 Bizzo Rant There are plenty of things at the moment that irritate me. Before I make my comments, if you are super critical of this post then you are one of my problems.  I’m tired of everything being black and white. No, not racism, opinions. You are either for or against Biden, for …

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