Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations and behaviors of customers while designing a marketing strategy. It’s the process of understanding what factors affect an individual’s purchase decision. All managers must […]
Consumer Behavior is a Science Read More »
I’m from the generation that grew up with print media; people bought items they saw in magazine ads, on television or through glitzy ad campaigns. Boy, how times have changed. I owned an ad agency a couple of decades ago. Advertising was expensive and businesses needed agencies to navigate the milieu. Today’s social media has
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Imagine an insulating material that can withstand so much heat it can be painted on an egg, blowtorched for five minutes then revealed to be raw and cold to the touch on your bare hand. Imagine a paint that could withstand a laser blast of 10,000 degrees to no effect? A product so incredible NASA
Starlite – Worst Start-up in History Read More »
There is no doubt that Disruptive Technologies are changing the way we live. A disruptive innovation, according to Wikipedia, is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances. In other words, new technology eventually displaces old technology providing
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