Two of my dearest friends had what most people say was a horrendous hospital experience. To say it was an ’experience’ is an understatement, all this from what is considered a premier hospital in British Columbia, Kelowna General Hospital. To imagine what this senior couple went through is beyond belief. It covers mainly incompetent post
Is Hospital Care Screwed in Kelowna Read More »
Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations and behaviors of customers while designing a marketing strategy. It’s the process of understanding what factors affect an individual’s purchase decision. All managers must
Consumer Behavior is a Science Read More »
I’m from the generation that grew up with print media; people bought items they saw in magazine ads, on television or through glitzy ad campaigns. Boy, how times have changed. I owned an ad agency a couple of decades ago. Advertising was expensive and businesses needed agencies to navigate the milieu. Today’s social media has
Influencer Marketing Read More »
Imagine an insulating material that can withstand so much heat it can be painted on an egg, blowtorched for five minutes then revealed to be raw and cold to the touch on your bare hand. Imagine a paint that could withstand a laser blast of 10,000 degrees to no effect? A product so incredible NASA
Starlite – Worst Start-up in History Read More »
A 2022 Bizzo Rant There are plenty of things at the moment that irritate me. Before I make my comments, if you are super critical of this post then you are one of my problems. I’m tired of everything being black and white. No, not racism, opinions. You are either for or against Biden, for
I’m a big fan of disruptive technologies. I’m very excited when I find enterprising entrepreneurs who have developed an innovative and better way of doing things. To me, it seems logical to disrupt the freight industry, the auto industry (Tesla), and the entertainment industry (Netflix) but when it comes biotechnology and the food I put
GMO Food Continues to Disrupt Our Diet Read More »